Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying! Fortunately, the perfect email is about more than just writing. And even for the […]
Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that
In the last decade, email marketing in India has grown by leaps and bounds. In the past, it was just your inbox and spam folders to be checked. Now, we have categorized tabs, such as inbox, social, and promotions, to look through. Helping with email categorization is a smart move by inbox service providers aiming
When you’re marketing to an audience who number in the millions, manual personalization becomes an impossible task. In the past, many businesses tried to ignore this challenge by simply sending identical emails to every subscriber on their list — and racking up numerous unsubscribes as a result. More recently, organizations have aimed to “split the
How Automated Email Templates Help You Scale Up Your Personalization Read More »
Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been
The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of
How Many Text & Email Are Too Many for Marketers to Send? Read More »
SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to
How to understand searcher intent to boost SEO rankings Read More »
If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. However, if your marketing emails are getting low engagement, it may
Best Practices for Keeping Your Email List Nice and Clean Read More »
Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . . And check email. Depending on your audience, as much as 77% of your subscribers may open your
HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time and resources to stay in the race, aren’t voice assistants a boon?
Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing Read More »
