email segmentation

How Email Segmentation Can Increase Your Conversion Rate

“Email marketing segmentation is the art of thinking in groups.” Jordie Van Rijn, Email Monday Each person is unique. What could be the first line of a self-help book works just as well as the first-line of a guide to email segmentation. Get ahead of the curve and don’t just segment your email lists, but […]

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We Added 2 New Emails to Our Blog Series — and Increased Clicks by 630%

You’ve probably read about email segmentation. In fact, pro email marketers recommend it all the time. But is it really worth the work? After all, segmentation takes effort. It’s much easier to simply blast your list with a generic email. To find out, we decided to put segmentation to the test. We updated our blog’s

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4 Survey Templates You Must Send to Your Subscribers

Have you ever wondered what content to send to your subscribers? Simply ask. That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific segments. Using AWeber’s new survey template, now available in every AWeber

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The Top 7 Questions Everyone Has about Email List Segmentation

As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But one of the most popular topics we’re asked about: segmentation. That’s why I’ve

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