Pexels / Pixabay Weight Watchers tops the U.S. News & World Report ranking of best diets each year and with good reason: the program promotes a balanced diet that lets the person eat whatever they want, when they want, within reason. Unlike many ‘one-size-fits-all’ fad diets – most of which exclude entire food groups (such […]
What Good Email Marketing and Weight Watchers Have in Common Read More »
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical. Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the
8 Things Any Good Marketer Should Know About Email Read More »
Anyone who’s ever Googled “best time to send an email” knows that there’s a ton of information available on this topic. The problem, for those of you who’ve managed to avoid this particular rabbit hole, is that the many studies on optimal email send times all seem to reach different conclusions. Some recommend sending emails
A Marketer’s Guide to the Best Time to Send Email Read More »
In the age of big data, email plays a key role in the day-to-day management of any business, whether it be sending marketing communications or a transactional email based on a user or customer action. There is one aspect that is imperative to all businesses: the security of their customers’ data. It’s also a key
What Makes Mailjet A Secure Email Solution? – Email Marketing – SMTP services Read More »
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or 11% of opened emails). Using those statistics,
How to Write Email Newsletters People Open & Act On Read More »
We look for and act on (even if subconsciously) social proof in all areas our life – including how we behave and the purchasing decisions we make online. It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in this context, other
9 Strategies for Using Customer Testimonials in Your Content Read More »
If you’re new to the blogging world and looking for a way to better your skills, engagement and visibility, check out these free tools! There are of free resources for almost everything, from photos to blogging platforms. There are plenty of credible websites that are dedicated to providing tips and tricks for fellow bloggers. This
