Email

How to Get More Responses From Cold Emails

NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel: Cold email is dead…or at least it is for people who don’t know […]

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How to Make Money with Email Marketing in 2019 (9 Expert Tips)

W ant to make money with email marketing? It’s frustrating to work hard at email marketing only to get no clicks or sales. But don’t worry, there’s hope! In this article, I’ll tell you how to run a successful email marketing campaign that converts by following just 9 easy tips. Are you ready? Let’s begin.

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Where email testing goes wrong, and how to switch to objective-led testing for long-term gain – Econsultancy

Testing is an essential aspect of email marketing because it can deliver meaningful results you can use to operate a more effective email programme. You’ll learn what prompts your subscribers and customers to act, which can either help you increase sales or reduce the money you would spend on less-effective strategies and tactics. Many email

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Content Marketing Newsletters: How To Increase Your Distribution

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries.  But, like you, they now face the challenge of getting distracted

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What Is the Difference Between Email Marketing and Marketing Automation?

You’ve probably heard the buzz around marketing automation but are wondering why you need to invest in it if you already have an email service provider (ESP). Although marketing automation platforms and ESPs have many of the same features, marketing automation is designed to help you go beyond email marketing to provide customers with a

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Six important elements of a win-back email campaign – Econsultancy

There are many reasons why a customer might stop engaging with a brand’s emails. Whether it is due to a change of email address or a shift in loyalty (and a better deal elsewhere) – inactive or ‘lapsed’ customers are often just let go. However, attempting to re-capture these customers could be massively worthwhile. Despite

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Why location is a critical factor for email marketing success – Econsultancy

Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy. However, the role of location and the impact this can have on a decision to purchase isn’t just a consideration in the property sector.

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Are You Following These Email Marketing Automation Best Practices?

Segment Your Lists and Provide Personalized Email Content List segmentation is one of the principal benefits of email marketing automation and separates marketing automation platforms from email service providers (ESPs). Segmenting according to engagement level, areas of interest, and demographics allows email marketers to tailor their messaging to target their audiences with compelling content when

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