While email continues to be an effective marketing tactic to capture, nurture, and convert leads, your success depends on your ability to craft a message that lands in the inbox and engages your customers. So while many organizations boast huge contact lists, they’re of very little use if you can’t use them to capture your […]
Best Practices That Will Maximize Your Subject Line Open Rates Read More »
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud Read More »
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think. In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence
The killer metric for email subject lines that ‘experts’ don’t understand – Econsultancy Read More »
GDPR and Privacy Policies One of the principle goals of GDPR is to encourage transparency, which means companies are now required to disclose how they’re using their subscribers’ and website visitors’ information — and they must do so in a way that is clear and simple. According to one infamous study, it would take roughly
Examining the Impact of GDPR One Year Into Effect Read More »
Van Diamandakis is CMO at Persado, a martech company that, in their own words, ‘is reinventing marketing creative by applying mathematical certainty to words’. If you’re an Econsultancy subscriber, you can get an overview of AI copywriting in our handy briefing, but first things first, let’s catch up with Van to find out what his
A day in the life of… CMO at Persado – Econsultancy Read More »
Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t need a vacuum for this one. What is email list
Email List Cleaning – A Guide Read More »
It’s the eve of a major international trade show, and you’re setting up your drip campaigns to message all the new leads you’re going to collect before the night’s over. You know you want to schedule the first follow-up email three days from now, but at what time? Staring blankly at the time field, you
Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending Read More »
Bad communication isn’t just annoying — it’s expensive. The Society for Human Resource Management reports that companies with 100 employees waste $420,000 every year through miscommunication. For major brands with more than 100,000 employees, that figure skyrockets to $62.4 million. When employees, managers, and executive teams don’t know how to talk to one another, projects
Miscommunication Is Killing Productivity: 5 Ways to Solve It Read More »
In today’s busy world, our target customers are constantly being bombarded by ads and messages wherever they go, making them almost immune to these tactics. As a result, most of these efforts are often interpreted as background noise and easily ignored at times when customers just don’t have time to engage. That is why time
Engage Your Customers at the Best Time with These Outreach Strategies Read More »
Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their
MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads Read More »
