Today’s marketers are in a whole new world, as technology allows you to gather fresh leads online while also improving customer retention. However, poorly designed email campaigns damage reputations and send pitches straight to the spam folder. Many newbies (and even seasoned marketers) commit common faux pas when deploying emails. Avoid making 10 of the […]
10 Email Marketing Mistakes You’re Making — How to Avoid Them Read More »
In life, there’s always room for improvement. Whether it’s your mom’s meatloaf, your husband’s driving, your daughter’s grades, or your marketing department’s email marketing campaigns, things can always be… well, just a little bit better. And, in some cases, that extra effort, that attention to detail, can make a world of difference. In marketing, identifying
Marketing Automation Blog – Articles and Strategies Read More »
When it comes to deliverability, many marketers tend to simply focus on details such as optimizing their subject lines, personalizing content, and ensuring they have a streamlined design. These elements are extremely important for deliverability, but if you’re sending to inactive contacts, your genius subject line won’t matter (because it won’t get read). Focusing on
Quality Data and Email Hygiene Can Do Wonders for Your Deliverability! Read More »
Many marketers focus their efforts on acquiring and converting more leads but fail to acknowledge that their current customer base is just as valuable when it comes to fueling business growth. Investing in customer retention can not only save you time and resources in the long run, but it can also lead to an abundance
Want to Improve Your Marketing ROI? Focus on Customer Retention Read More »
How to Ensure Your Emails Aren’t Labeled “Spam” As my colleague, Helen Veyna, recently wrote, “Email is one of the most powerful tools us marketers have at our disposal, but it can only help us generate results if our messages land in the inbox and, more importantly, stay out of the spam folder.” So how
This is Why Your First Email Is Your Most Important Email Read More »
Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and into the future. The following email marketing statistics prove how you can use email to reach your marketing goals in 2019 and beyond. 1. 82%
13 Email Marketing Statistics That Are Shaping 2019 and Beyond Read More »
Most of us know by now that email is one of the most effective tools marketers have to nurture their audience, gain new leads and drive conversions. Getting the most out of email, however, requires the right email marketing strategy, and developing that strategy involves more work than just setting business goals and determining topics.
Develop an Email Marketing Strategy Using Data, Behavior and Personas Read More »
Here is what email marketers need to know about it. AMP for Email promises to make emails dynamic and interactive Google’s AMP for Email site explains, “The AMP email format provides a subset of AMPHTML components for use in email messages, that allows recipients of AMP emails to interact dynamically with content directly in the
What email marketers need to know about AMP for Email – Econsultancy Read More »
Deliverability is a hot topic that many marketers are still trying to wrap their heads around. Although the goal of placing emails in the inbox seems simple, there are several factors that influence deliverability — making it difficult for senders to even begin to assess how it applies to their own email marketing efforts. In
3 Email Deliverability Best Practices to Help You Improve Inbox Placement Read More »
Email is one of the most powerful tools us marketers have at our disposal, but it can only help us generate results if our messages land in the inbox and, more importantly, stay out of the spam folder. Yet, many times, accomplishing this is easier said than done. While most of us have the best
3 Proven Tips to Avoid the Spam Folder Read More »
