Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was sent in 1978, and in 2018, it was estimated that 124.5 billion emails were sent out. Yes, email marketing is an established tool in your toolbox. But should not assume […]
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Marketers are always looking for the next online strategy to enhance their marketing efforts, but there’s more to moving the needle than just digital tactics. Direct and in-person marketing can have incredible business benefits. According to the Event Marketing 2018: Benchmarks and Trends report, the overwhelming majority (80%) of marketers believe live events are critical
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With so many prospects and customers relying on email to receive information about promotions, deals, events, and news to their inbox, companies are working harder than ever to build large email lists — but gathering valuable contact information is only half the battle. Spam complaints, undelivered messages, and unsubscribes can all impact email deliverability, as
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Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive. After all, isn’t list size one of the key metrics we’re supposed to report up to senior management? Aren’t we always looking for more and more subscribers? Isn’t list growth a key measure of how well our advertising, marketing, and content are performing?
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Slack has already entered Silicon Valley’s hall of fame as the fastest growing business app. Since its public launch in February of 2014, Slack’s accomplishments include: Accumulating 8 million daily active users (and 3 million of those are paid users) Having the highest conversion rate (30%) among freemium software products Being used (and paid for!)
The Fastest Business App Growth in History Read More »
We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too). The Super Bowl, set for February 3rd this year, is one of those few days in the year where nearly everyone’s attention will be on one
Getting Your Super Bowl Email Strategy Right Read More »
62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names – it’s so much more than that. You can use personal information like their date of birth, full
How to leverage personalization for effective email marketing [Infographic] Read More »
The holidays are here, and we’re in the homestretch before everyone turns their full attention on 2019. You’ve probably been pushing holiday promotions and seasonal offerings in some form for every stage of the customer journey, but these marketing campaigns are coming to a close and it’s time to think forward. Before jumping right into
Non-Promotional Holiday Email Ideas To Transition Into The New Year Read More »
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process
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We love email marketing here at Econsultancy. It may not be the newest or most exciting method of driving traffic to your business but by gosh it works. However, if it is the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve
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