There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll […]
8 Copywriting Techniques to Boost Email Conversions Read More »
The Most Overlooked Email Marketing Strategies of 2018 Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers use these favorable numbers to their advantage? Tap Data Successful email campaign
The Most Overlooked Email Marketing Strategies of 2018 Read More »
Sounds dreamy, doesn’t it? Not just making $10K/month, which would be awesome all by itself, but making $10K/month on autopilot. My guess is that this dream has tickled your brain once or twice. The good news is that you can make it a reality. The bad news is that this takes time. But that doesn’t
We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at each and the most relevant takeaways from each report, as they pertain
8 Takeaways and Predictions from the Latest Email Marketing Research Read More »
We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list – you’re probably so fed up to hear this, you’re bored to death. We get it. The aim
Unsubscribe Link – Why you need to include it in all marketing emails Read More »
Today I’m going to talk about how to use a little-known tool called Dux Soup, which is a lead generation tool for LinkedIn, to help you prospect and grow your business in terms of sales and recruiting. Dux Soup is an awesome tool that costs $15 a month. I learned about it from a friend in a
How to Use Dux Soup on LinkedIn to Scale Your Recruiting Efforts Read More »
This blog devotes a lot of time to telling you about our product features, our services, and our tools to improve your deliverability. In short, everything you use to build, send and deliver your emails to the inbox. But what we don’t always tell you about is what’s silently powering all of this: our infrastructure.
Benefits Of Google Cloud Platform For Email Deliverability Read More »
“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep them informed about your business on a regular basis – they’re personal, targeted and consistent. According to Mailjet, good marketing newsletters
How To Create Newsletters That Engage Readers More Read More »
There is NOTHING in digital marketing more important than email, right? Even with social media, bots, apps, and all the rest, email is still how we communicate to most of our customers and prospects. But the problem is, most email programs have a nagging cough and a persistent fever. Most email programs are sick in
7 Email Marketing Problems and 9 Medicines to Fix Them Read More »
Two years ago, we open sourced MJML, a responsive email library that we created at Mailjet for Passport, our own drag and drop builder, as we needed to generate a clean HTML that would render well in all major inboxes. Well-aware of the challenge that responsive email is, we quickly realized that MJML could benefit a lot of developers. That’s why we
MJML’s Second Birthday: MJML v4 Read More »
