Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner at […]
How the Best Newsletters Get – and Keep – Readers’ Attention Read More »
How do you verify if a given email address is real or fake? The obvious solution is that you send a test mail to that email address and if your message doesn’t bounce, it is safe to assume* that the address is real. [*] Some web domains may have configured a catch-all email address meaning
How to Verify if an Email Address Is Real or Fake Read More »
Rapportive was one of my favourite Google Chrome extensions of all time. If you are new, Rapportive added a little widget in your Gmail sidebar, you could hover your mouse over any email address and the widget would show details for that contact including their current job title, social profiles, contact details and more. This
How to Find the LinkedIn Profile for any Email Address inside Gmail Read More »
Home Podcast How x.ai Came Up with the Idea for Amy the Personal AI Assistant [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode
How x.ai Came Up with the Idea for Amy the Personal AI Assistant Read More »
Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing. They are: Content: Gives context to brand message based on a medium. Communication: Is
4 Pillars of Digital Marketing Read More »
Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this
The state of content marketing 2018 Read More »
Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the seven deadly email marketing sins that might arise in your
7 Deadly Email Sins You Need To Avoid – Email Marketing – SMTP services Read More »
January 9th, 2018 Part of the reality we face each day as digital marketers is that our role requires us to be entrenched in content. This responsibility is a double-edged sword. On one side, there’s the excitement of all the reading, writing, and sharing that can be done! On the other side, there’s the dread
The 5 Worst Email Issues Facing Today’s Digital Marketers Read More »
Wow… It’s that time of year again! It seems like only yesterday that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, as well as leveraging your transactional email experience and telling your brand
Email: The Trends To Come In 2018 – Email Marketing – SMTP services Read More »
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event (Content Marketing World) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did. From
5 Steps to Improving Subscriber Data for More Personalized Emails Read More »
