Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we’ve gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing […]
9 Influencer Marketing Trends You Can’t Ignore in 2020 Read More »
Small business is booming thanks to government programs, supply and demand, and modern workers seeking flexibility in response to a rigid 40-hour workweek. As a small business owner, you’ll work closely with your employees and therefore will need to create strong relationships and positive workplace culture to ensure success. The tips below will get you
Whether you’ve been employed with a company for five years or wrapped up your first 90 days as a new team member, most employees do want their boss to be continually impressed and happy with their performance. Basic etiquette aside, like arriving to work on time, what else can employees do each day that will
Want Your Boss To Be Happy With Your Performance? Do These 6 Things Read More »
At Single Grain, we’re readers. After all, when we hire employees, we’re not just hiring them for what they’ve done in the past. We handpick our team members because we hope and believe they can contribute now and truly flourish in the future. If that sounds weird, think of your business as a baseball team
37 Life-Changing Leadership Books You Need to Read ASAP Read More »
Disney has very strategic reasons for cross-training its employees, but the practice could apply to any organization looking to improve its workplace culture. Cross-training at the Disney company is more than a discipline—it’s a mandate. Cast members, as Disney’s employees are called, are regularly moved around the company. They shift teams, units, divisions, parks, and
Did you know 30% of today’s workers feel undervalued in their current positions? This percentage, though not particularly overwhelming, should serve a silent red flag to employers across the United States. When talented employees feel undervalued, they start to look for jobs at companies where they will be valued. The same thing happens to employees
Develop Talented Employees Using These 3 Strategies Read More »
Clients aren’t going to stick around forever, even with the best customer service, best brand and best client retention rates. This is especially true if you’re new to a business or are in the process of growing your team. When I first took over at Single Grain, I thought I could be hands-off. I thought
Trying to come up with new and interesting content topics can be a huge challenge for even the most creative writers. According to a survey by ClearVoice, simply generating fresh ideas was among the top roadblocks for content marketers: This is especially true if your business has a robust library full of great pieces, as
4 Unlikely Sources of Inspiration for Great Content Marketing Topics Read More »
Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are
Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »
6 Tips for Effectively Managing a Small Business It’s hard work building a business, but you did it anyway because you’re a born entrepreneur. Now that you’ve started a small business though, it’s time to manage it. This can seem overwhelming at first, but it’s not impossible. Read these 6 tips on how to manage
6 Tips for Effectively Managing a Small Business Read More »
