Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is […]
8 Essential SEO Reports to Create for Your Client in 2020 Read More »
Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a
Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers) Read More »
Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old
When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is
How to Get the Cheapest Facebook Ads Without Sacrificing Quality Read More »
Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day, it’s easy for yours to get lost in the shuffle. Not only that, but it’s estimated that the average lifespan of a tweet is a mere 18 minutes. That’s low. And when you factor in Twitter’s ongoing
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The irony of social media is that it was created to cultivate social connections, yet, it’s proven it can often have the opposite effect: isolating its users. Many social media platforms only offer glimpses of the best moments in peoples’ lives. Endlessly scrolling through manicured highlight reels has the potential to make users feel inadequate
How to Use P2P Challenges to Encourage Positive Engagement on Social Media Read More »
Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that
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While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. Don’t just take our word for it, either. According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals
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Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most businesses trying to tackle social media, they’re a sort of boogeyman. The great “unknown” that’s holding your content down. Algorithms might seem helpful and mostly harmless to the average social customer, helping sift
Everything You Need to Know About Social Media Algorithms Read More »
A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Managing all of these diverse responsibilities requires social media
