Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most […]
Metrics, metrics everywhere, and still no way to know how you’re doing. That might be an exaggeration, but it’s certainly the way it can feel sometimes, especially in an era where interactions, data, and real-time customer feedback are at an all-time high. I recently attended an interview our Global Vice President of Product Marketing, Matt
Three Ways to Measure Success in the Engagement Economy Read More »
With the recent launch of The State of Engagement, we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. With that in mind, I am excited to share
3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud Read More »
If you’ve been following our latest posts on engagement and marketing, you know that marketers need to change the way they engage prospects and customers. We have entered the Engagement Economy, and to survive and thrive, organizations must evolve their marketing strategies and tactics accordingly. Simply put, we must stop saying that what we have
New year’s resolutions, giving up something for Lent (if you’re into that), exercising like crazy to get that beach body for summer: human beings have a slew of things they do to try to rethink themselves, their habits, and approach to life depending on the time of year. We’re already more than half way through
Three Questions to Help You Live Your Best Marketing Life Read More »
In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed
