Engagement Marketing

Three Ways to Measure Success in the Engagement Economy

Metrics, metrics everywhere, and still no way to know how you’re doing. That might be an exaggeration, but it’s certainly the way it can feel sometimes, especially in an era where interactions, data, and real-time customer feedback are at an all-time high. I recently attended an interview our Global Vice President of Product Marketing, Matt

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3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud

With the recent launch of The State of Engagement, we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. With that in mind, I am excited to share

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Three Questions to Help You Live Your Best Marketing Life

New year’s resolutions, giving up something for Lent (if you’re into that), exercising like crazy to get that beach body for summer: human beings have a slew of things they do to try to rethink themselves, their habits, and approach to life depending on the time of year. We’re already more than half way through

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