With so many advertisements, billboards and commercials in our face, it’s tough to find one without a hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product […]
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The concept of hiring a dedicated social media manager was almost unheard of a decade ago. But fast forward to present day and it’s clear that times have changed. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. From providing swift customer service to
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If you’re looking to spice up your social media marketing, try your hand at a takeover. A social media takeover is essentially a form of influencer marketing. It’s kind of like dipping your toes into the pool but not completely committing to it. It’s often used to increase brand exposure, give some entertainment to the
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With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an
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As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire
Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to land you in some serious trouble with your brand reputation, a solid social media approval process becomes a critical part of any marketing strategy. The problem is, it’s tough to maintain
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When you think of the brands killing it on social media, the first few that come to mind are probably B2C companies (business to consumer). You rarely hear about the IT management company that’s crushing it on Twitter, or the granite manufacturer that’s dominating Instagram. But these types of B2B companies exist. The problem is they’re in
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If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Most social media managers prize their social media influencers because they
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Remember that old phrase “don’t judge a book by its cover?” Well, that doesn’t apply in the business world. Even though you always help customers better understand your brand through content and storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s
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We’ve all done it. No one is blaming you. But you skip through Instagram Stories at lightning speeds. So why do you think your customers are stopping to listen to you? Well they might not be stopping–at all. In fact, unofficial data from your teenager’s opinions just discovered they skip all your Instagram Stories ads
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