A university campus is a hub of fond memories and experiences. While students likely learned a thing or two about industry topics and set themselves up for career success, they also built a relationship with their college that grew to ingrained loyalty. For universities, the love and commitment of your alumni can be a powerful […]
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Brands love social media, and with good reason. Social serves as both an unparalleled way to get to know your customers and a great content distribution channel. According to the Content Marketing Institute and Marketing Profs research for 2017, 89% of B2B content marketers in North America use LinkedIn, 77% use Twitter, and 76% use
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Two-thirds of high school students say that social media conversations influence their decision on where to enroll in college. So if you’re not actively leveraging social media for admissions, you’re missing out on new recruits. Whether your university is big or small, private or public, liberal arts focused or research driven, it’s critical to attract
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The hashtag frenzy has been an important element in the rise of social media. It’s hard to achieve true brand awareness without at least one or two hashtags in your repertoire. Not only does the right hashtag help you to connect with targeted audiences on social media, but a branded hashtag can also help give
8 Creative Hashtag Campaigns We Love & Why They Worked Read More »
The market for SaaS products is growing every year. In fact, it is now worth $116.4 billion. That’s a dramatic increase since 2008, when it was worth $5.5 billion. This also means the competition for SaaS businesses is increasing, and you need to set yourself apart in order to experience continued growth. And for this, you
5 Tried & Tested Social Strategies for Your SaaS Business to Grow Read More »
It’s no secret that the world of social media has become integral to the college experience. After all, today’s top universities both big and small are scrambling to the likes of Facebook, Instagram and Twitter to boast what their campuses are all about. But higher education marketing isn’t just about having the most “school spirit,”
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Which features deserve your utmost attention on Instagram and what’s even trending in 2018? We ask because how does your plan of attack change year over year if you’re not aware of the latest trends? We get it–face filters and GIF stickers might not make your business stop on a dime and shift strategies. However,
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Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. We’ve previously hosted a webinar with social
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So many metrics, so little time. Measuring your social presence in 2018 is about so much more than likes and shares though. Sure, even if seeing those “like” notifications make you absolutely giddy, you need to turn those moments into action. For example, do you know what your top-performing posts look like so you can
12 Must-Have Social Media Monitoring Tools for a Better ROI Read More »
UPDATED! This post has been updated for 2018 to help you get the most out of Twitter Ads! As far as marketing topics go, PPC is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to
