If someone talks about your company online, will you hear about it? What if they never tagged you in the first place? Brand monitoring keeps you informed on what’s said about your brand, helps you find new people to engage with and even tracks your competitors’ moves. For small businesses and those without a PR […]
With increased competition and ever-changing algorithms that reward brands that get a ton of engagement, the ability to feed your audience with content is more important than ever. However, coming up with original content to share on social media on a consistent basis requires creativity, money and a good amount of time. And even then
If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve noticed that most platforms have been shifting toward a pay-to-play model. Whether it’s Facebook’s shrinking organic engagement or Instagram switching away from a chronological feed, the days of scaling organic social media engagement for free are
How to Maximize Your Social Media Budget in Pay to Play World Read More »
Everyone loves a good visual. A beautiful sunset, a close-up of a blossoming flower or even a snap of your friend’s sushi–there’s something instantly shareable about a great image. In 2017 the channel reported 800 million users. This is a level of popularity achieved thanks to Instagram Stories, view-and-buy photos and more video. As always
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Did you know that using more than two hashtags in a tweet can negatively affect your engagement? But on Instagram, you can use up to 10 hashtags before you see a dip in engagement. Small details like that can mean all the difference in building brand awareness on social. To get the most out of
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We saw a lot of creative marketing trends in 2017. From growing popularity of podcasts to more brands jumping on Instagram, it was a good year for marketers. With that being said, what can we expect in 2018? While the year has started, we’ve already seen some emerging trends that show a lot of promise.
Every time your business launches an advertisement, updates website copy, speaks at a conference or posts on social media, you showcase your brand voice. Whether you stick to your core brand voice depends on how well you developed it in the first place. Just like you would concept several designs for your brand logo, it’s
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Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
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Sometimes brands get so laser-focused on acquiring new customers that they overlook the value of the ones they already have. Here’s the deal, though: customer retention is significantly less expensive and ultimately easier than bringing new people into your funnel. Think about it. Once someone’s going through the motions to make a purchase, you’ve already
21 Effective Customer Retention Strategies to Reduce Churn Read More »
We all know being active on social media is crucial, and the statistics speak for themselves: Today’s customers want to build a connection with their favorite companies. The question is, how do you make sure your social media efforts have the right impact on your target market? The simple answer is data. It’s impossible to
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