The Facebook algorithm update that fans have been waiting for is here! Facebook has been under intense criticism in the past year from groups who say that they allowed foreign interference in national elections and continue to keep users in filter bubbles — in other words, that businesses have taken the place of content from friends […]
What Facebook’s Algorithm Update Means for Brands Read More »
“Let the product speak for itself” is a tiresome phrase that can only go so far for certain companies. When your product is software, it needs to shine. Marketing can only temporarily mask the flaws; it will not fix your product. Software as a service (SaaS) companies begin with a product and then build their
The 7 Step SaaS Marketing Guide Read More »
It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences. Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience
Top 8 Influencer Marketing Trends for 2018 Read More »
After you hit publish, what do you do with all the blog posts and videos that you invested so much energy on? Don’t let them wither away. Give your content new life by repurposing it and presenting it in a different way. Think of it as the same ideas and content, but a different wrapping.
11 Clever Tips to Repurpose Content Read More »
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on
7 Step Social Media Marketing Strategy for 2018 Read More »
Whether you’re raising awareness for World Mental Health Day or celebrating your inner foodie with National French Fry Day, there’s a national holiday for you. Brands rely on hashtag holidays to get people to engage, share content, promote a cause or celebrate. However, with the vast number of hashtag holidays celebrated across the globe, it’s
A Complete Calendar of Hashtag Holidays for 2018 Read More »
Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged.
6 Tips to Steal from SEOs Read More »
The toughest part of running any sort of social media campaign? Coming up with new ideas. Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are hungry for new content and you’re expected to deliver on a consistent basis. But when you constantly recycle the
20 Social Media Ideas to Keep Your Brand’s Feed Fresh Read More »
In the early days, a lot of companies looked at content marketing as just another word for blogging. Today we know it’s much more. Content marketing encompasses nearly every aspect of online marketing that involves content. That means SEO, PR, social media marketing and more. With all these moving pieces, there’s a lot to manage.
179 Content Marketing Tools & Resources to Bookmark Read More »
Is your business on YouTube? Hey, it’s not 2010 anymore. The takeover of video content marketing has been a long time coming as more and more brands have made the leap to YouTube. Whether it’s in the form of bite-sized how-to’s or long-form tutorials, YouTube content represents a cost-effective way to educate and entertain your
How to Create a YouTube Business Account: A Step-by-Step Guide Read More »
