It’s scary, isn’t it? Having to tell a truth to someone who may not want to hear it. Whether you have to tell a friend they’ve been betrayed, inform a client that their ideas suck, or write a blog post to burst your reader’s bubble, hard truths can feel almost as painful to deliver as […]
The Brutally Honest Guide to Being Brutally Honest • Smart Blogger Read More »
What does social media and business mean to you? If your company doesn’t have at least one social media profile, you are officially behind. In fact, 93% of marketers use social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram. Because of their widespread use as a medium to connect with friends and family, these
Social Media & Business: Are Your Objectives Aligned? Read More »
Perhaps more than any other type of organization, a nonprofit needs to make sure it’s connecting with the right audience. Successful engagement for nonprofits results in more than just a boost in vanity metrics—it can make a direct difference in communities. So nonprofits in the age of social media must adapt to the same fast-paced
5 Ways Nonprofits Can Boost Their Causes On Social Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This
If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount
Ride the Video Content Marketing Wave to Boost Your Organic Reach Read More »
UPDATED! One of our most popular in 2016, this post on SEO techniques has been updated to get you ready for a successful 2017! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the
Come on, fess up! You’ve done the unthinkable. You’ve let your beloved blog wither in the shadows of neglect. Once a thriving haven of ideas and wisdom for your adoring readers, your blog is now just a wasteland of stale posts. You’re bugged by the numbing guilt that you’ve let yourself down, and even worse,
Ignored Your Blog for Months? 13 Tips for Getting It Back on Track • Smart Blogger Read More »
Writing a job description for a job that didn’t exist 10 years ago is no easy feat. People are still getting used to the idea of “Social Media Manager” as an actual job title, and there are actually a number of different types of social media managers. When writing a social media manager job description,
6 Things a Social Media Manager Job Description Should Include Read More »
There was a time when social media marketing was something that got assigned to a couple of interns who enjoyed Tweeting and posting to Facebook. Fast forward to today, and social is likely a key piece of your brand’s marketing strategy. Instead of interns, there are complete departments dedicated to social media marketing. With this growth, the
