Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly […]
Creating an online review management strategy Read More »
Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert
Make the Most of Your 30-Day Sprout Trial Read More »
If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. So when you’re in charge of creating social media
130 Social Media Acronyms and Slang You Need to Know Read More »
As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog posts from influential figures as we research products or services. A study by Olapic even found that 31% of respondents have purchased a product or service after seeing it in
What are Fake Influencers and How Can You Spot Them? Read More »
Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand
Social Media Marketing Tips For Every Platform Read More »
The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for
9 Social Media Video Ideas that Engage Customers Read More »
We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based,
How to Make Your Live Video a Guaranteed Success Read More »
Are you looking to become an influencer with a supportive community of followers and sought after brand partnerships? Read on to learn about how I used Instagram to share my passion and connect with others, developing into a nanoinfluencer along the way. So what exactly is a nanoinfluencer? This is a highly niche subcategory of
Nanoinfluencer Marketing 101: How I Got 1,000 Followers in 30 days Read More »
Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media
Social Media Manager vs. Community Manager Read More »
Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more
LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts Read More »
