Why do we choose to go to a live concert when we can listen to the exact same music at home? What’s the difference between watching a sports game in the stadium versus watching it live on TV? In a word, it’s the power of experience. There’s just something viscerally different about participating in a […]
What Is Experiential Marketing? – Single Grain Read More »
The world of social media is a never-ending carnival of specters and sounds, which consumes the attention of today’s generation. Almost 2.77 billion social network users exist in the world at present, according to Statista, and most of them fall in the uber-distracted teenage demographic. This begs the question. How can brands and businesses make
6-Steps Guide to Writing Engaging Hashtags on Social Media Read More »
Customer experience has become a top priority for companies in 2019. Today’s consumers base their perception of a brand on the meaningful moments they have with it. Importantly, those moments don’t just happen at the checkout page, or on the service line. Social media has emerged as a crucial touchpoint in building customer relationships. According
8 Tips to Build Customer Relationships With Social Media Read More »
Networking today doesn’t cost you an arm and a leg anymore. Welcome to the world of Social Media – it brings more than 4.2 billion social media users to you. Imagine how many of them could be your potential customers! But if you are not doing as great as your competitors are, you need to up
Pros and Cons of Social Media Networking & How It Affects Your Business Growth Read More »
“The bots are coming.” This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition? At this point, are chatbots really here to stay? Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.” While chatbots for marketing
11 chatbot marketing examples to boost your bot strategy Read More »
Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to
How to engage customers on social with brand storytelling Read More »
UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it.
Effective SEO Techniques that Work in 2019 & Beyond Read More »
Follow. Follow. Follow. Change tab. Unfollow. Unfollow. Unfollow. This was how I’d spend the first 30 minutes of every day. It was 2013 and marketers I knew were telling me that Twitter was the place to be – that with the right strategy, you could propel your traffic to never-before-seen levels. However, if I wanted
The Easiest Way to Turn Social Engagement into First-Time Buyers Read More »
There are nearly 1 million franchise operations in the United States, employing about 9 million people. It’s a huge part of the US economy, raking in over $800 billion per year. Add in the rise of tech and digital marketing, and with that much bank up for grabs, franchise social media is a revenue channel
Social media for franchise businesses Read More »
There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. From as early as the 1900’s, organizations began creating holidays such as International Women’s
A complete calendar of hashtag holidays for 2019 Read More »
