Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. This is the challenge for marketers – […]
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The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to
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When it comes to engagement – videos rule. Even a 10-second video has the ability to tell an extensive story, generate a generous amount of emotional cues and appeal to a wider range of our senses better than any other form of content. And the reason is pretty obvious: our brain absorbs visual content better than
Black Friday is around the corner. Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can
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Twitter is home to 330 million monthly active users. These people visit the channel from all over the world, looking for the latest news and updates from their favorite brands. That means that if you’re not already active on Twitter, you could be missing out on some serious leads. Unfortunately, while there are many brands
At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be
Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. Rabid, engaged followers that are more than happy
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Snapchat is one of the fastest-growing social media platforms. Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Snapchat’s popularity shouldn’t be ignored by businesses. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. The
Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? It takes a mix of constant posting endurance, flexible strategy and tenacity to reach new heights in the fitness world. Let’s take a look at how five
