Back in 2012, while everyone was too busy documenting their life on the three major social media platforms – Facebook, Twitter and Instagram – a new social media network emerged, which was based on a completely fresh concept: ephemeral content. A mobile-only app, Snapchat’s biggest differentiating factor is its emphasis on ‘disappearing’ content. Once users […]
Are You Doing Snapchat Right? 11 Tips for Businesses Read More »
A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics? Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles
The current boom of gaming content online is impossible to ignore. For starters, streaming service Twitch’s ever-growing popularity speaks for itself. With over 15 million daily active viewers consuming 90+ minutes of content daily, the audience for any given gamer is certainly out there. And then you have streaming success stories like Ninja who’s raking in $500,000
The Ultimate Guide to Mastering Social Media for Gamers Read More »
Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming
How To Roll Out A Hybrid Paid & Organic Social Media Strategy Read More »
Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding industry, Pinterest needs to be one of the networks that you focus on. To start getting a sense of what Pinners explore in wedding topics, look through the wedding category. Wedding cakes alone has 896.3k followers. These categories
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Ready to get #InstaFamous? The era of live video is officially here to stay. As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their
How to use Instagram live: Your guide to #InstaFamous marketing Read More »
Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. Since musicians are often
The Complete Guide to Social Media for Musicians Read More »
NOW UPDATED to reflect new information and examples of Instagram posts! When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per
18 Reasons Why Your Instagram Posts Fail (& What to Do About It) Read More »
There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably
How social media drives cryptocurrency for users & brands Read More »
So your business has been going at this social media thing for a while and you’re feeling good. You’re confident in your posts but you’re itching to do more. What’s next? How do you push your marketing to the next level? This is an intermediate guide for social media marketing for businesses. We assume you’ve
