Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it. Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. Fast forward to present day where time is […]
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Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your
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Email marketing is one of the best ways to drive traffic to your website, increase your sales and stay in touch with your customers. There is no end to statistics that confirm that email marketing – when done right, of course – can be much better than any other kind of marketing. It makes sense, considering
Congratulations! You have gained the trust of your customers – so much so that they have entrusted you with their personal emails, and as a result, your email list is growing! Why is this such a crucial development for your company? Check out these stats gathered by Constant Contact: For every dollar you spend on email
A challenge for every organization that grows a year older is how to stay relevant with the technology of today. Museums are a hotbed of content by definition. Social media for museums lets you digitize all of that for online consumption and visitor interaction. This will keep you at the top of followers’ minds. You
Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from
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Be honest: have you been treating Pinterest as a second thought lately? Hey, we’re not here to judge you. Between Instagram’s recent boom and the panic over Facebook’s ever-changing algorithm, perhaps Pinterest has lost a bit of its buzz in the eyes of marketers. But don’t write off Pinterest just yet. In fact, the numbers don’t
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Looking for a digital marketing agency to help with your social media marketing strategies? Or perhaps you simply need some help getting started on a new platform? Either way, a social media RFP can help you find the right agency. As a marketing professional, you realize the importance and challenges of finding the right firm
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Do you want to connect with your customers – existing and potential? Do you want to grow your follower base, expand traffic and increase user engagement? This is all possible by running a social media contest. Many people “Like” the Facebook page of a brand in hopes of getting a discount or a product for
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A few years ago, the idea of following your doctor on Facebook may have seemed flat-out ridiculous. Fast-forward to present day and it’s clear that times have changed. According to Deloitte’s 2018 global healthcare outlook, more and more providers are making their presence known on social media. This migration isn’t due to dollars and cents,
