If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But many brands have an active, thriving social media presence? And how much of them are just sort of there? Reality check: you can’t expect much from social when you post random links, @mention a few folks and […]
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A quick glance at the latest social media statistics shows in no uncertain terms just how much social impacts business. Social media is arguably the most effective method of digital advertising, especially considering how powerful peer-to-peer marketing is compared to conventional methods. If you were running a “traditional” ad campaign for your business, chances are
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Home Blog Content Marketing 27 Quick Content Marketing Tips to Drive More Traffic [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. The purpose of content marketing is to increase brand awareness,
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Social media automation software is used to automate or semi-automate the process of sharing posts and content on social media channels. Automation software also makes it possible to share on multiple social networks (Twitter, Facebook, LinkedIn) simultaneously. There are plenty of benefits to social media automation, including: Efficiency: Scheduling a lot of posts in advance
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Of the numerous Twitter metrics to track, Twitter impressions should be high on your list. When combined with other metrics, tracking impressions gives you an idea of how far your Tweets have gone. Twitter impressions are one of the indicators of brand presence. If you want to have your pizza company known across Twitter, then
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What would you give to have an audience of over 8 million Facebook fans, 3 million Twitter followers, 2 million Instagram followers and customers all around the world? Brands dream of building a massive following, but few ever succeed. So when a company is able to build brand loyalty and a community of raving fans
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Pinterest isn’t just for lifestyle bloggers and home chefs. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness. Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal audience is
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It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty
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“Want to guarantee engagement? Concerned about your organic reach? Cool. Run ads.” Given their recent algorithm changes, this is the sort of take-it-or-leave-it message Facebook is sending to brands. Although it’s not exactly what marketers want to hear, Facebook ads are a proven way to get in front of your specific target audience. And with 93%
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We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it’s a viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can’t help but take note from the greats. However, not every brand has $4 million to shell out on a 30-second ad.
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