You’ve finally finished your masterpiece. You’re beaming. You feel good about it this time. Could this be your big break? You’ve added a funky title and some trendy hashtags. You hit publish, feeling a mix of excitement and some trepidation. . . . An hour later… Three measly likes and a comment from a stalker. […]
What to do when nobody notices you: the power of the ‘300 Rule.’ Read More »
With 187 million active daily users and an average use time of 30 minutes per user, you can bet that Snapchat is a good platform for your business to be active. Millennials, in particular, the younger ones, love Snapchat. A recent survey found that 78% of high school students use the app daily. What’s more,
How to Use Snapchat: A Pro Guide for Marketers Read More »
Whether it’s through micro influencers, customer advocates or celebrity endorsers, we all have seen the rise of user-generated content on social media. It shouldn’t be that surprising either. Why? Well let’s start with the fact that Facebook’s newly improved Page Insights for businesses expects some to see a dip in organic reach–even lower than previously
5 Steps to Turn Customers Into Advocates Read More »
UPDATED! One of our most popular posts in 2017, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2018! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could
Effective SEO Techniques that Work in 2018 & Beyond Read More »
Around half of the world’s population (3.3 billion people) are now active on social media. Today, social media isn’t just a place for friends and family to stay in touch. It’s where people go to catch up on the latest news. This is where your clients search for recommendations and even for healthcare providers. Social
6 Healthcare Marketing Ideas to Cure Your Social Media Woes Read More »
#instagood, #tbt, #cute, #love, #fashion, #summer, #nofilter. Your audience might fill each of their posts to the brim with these popular Instagram hashtags, but is your brand doing the same? We know it’s a bit of a loaded question, but how does your brand take advantage of Instagram hashtags? Do you use the most popular
How to Not Suck at Instagram Hashtags in 2018 Read More »
We’ve already seen countless algorithm updates from the likes of Instagram and Facebook. Yet, as communication trends and preferences continue to evolve, so too will our social platforms. The question is, how do you get ahead of the curve? While reading up on the latest articles and news releases is always recommended, social media conferences
The Top 8 Social Media Conferences to Book in 2018 Read More »
5 Ways Marketing Teams Can Engage Website Visitors Your website is the launch pad for your business. It is where customers go to learn about your values, your products, and what your brand stands for. You want this first impression to make a lasting impact. But when it comes to marketing, information alone is not
5 Ways Marketing Teams Can Engage Website Visitors Read More »
Curious about how your brand stacks up against competitors in your industry? Or maybe you’re wondering if your engagement rate on Instagram is actually good. You can easily answer these questions and more by doing a social media competitive analysis. A lot of brands measure success based on their own growth. Your followers increased 20%,
How to Perform a Social Media Competitive Analysis (Free Template) Read More »
By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on
A Painless Guide to Social Media Marketing for Dentists Read More »
