Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says […]
Who’s Not Going Through a Customer Transformation? Read More »
SAP released a compilation video (below) featuring SAP CEO Bill McDermott and Qualtrics CEO Ryan Smith that really sums up well why SAP is acquiring Qualtrics: Bill McDermott: First it’s an honor to team up with Brian Smith, a great CEO, and an inspirational leader. We couldn’t be prouder of our relationship with Qualtrics. Ryan
SAP + Qualtrics – Why Did They Do It? Read More »
SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the cloud in the world.” McDermott says that he’s here to build a company for the generations, not just for a few days and that this is a fundamentally transformational deal, one that will
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SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China: SAP Has Taken Over the Enterprise Database Market Do you have a major move to the cloud? If legacy companies haven’t fully invested
It’s All About the Customer Experience Read More »
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience. Irvine said that Heathrow sends over 6 million emails monthly and that working with Adobe Campain has enabled them to move their opening rates to over 20 percent with
How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe Read More »
At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligence platform. Prior to announcing this new product release, Ketan Karhanis, SVP & GM of Salesforce Analytics discussed why AI insights are potentially transformative to businesses who have the guts to trust them. Ketan Karhanis, SVP &
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The Salesforce AppExchange is where companies can find third-party applications that run on and integrate with the Salesforce platform. David Schmaier, CEO and Founder of Vlocity, a Forbes Cloud 100 Company, says that Vlocity is the fastest company ever built on the Salesforce AppExchange and the Salesforce platform. Companies leverage Vlocity Industry Cloud apps to extend the power of
Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals Read More »
The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.” What Rajeev Chandrasekharan is talking about is Verizon’s push internally to modernize the customer experience and to make it less frustrating. The Verizon Business Markets CIO says that they are modernizing and becoming more customer-centric with the
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Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head of Digital Brand Commerce at addidas, says that “The beauty is with digital is we can create relationships at scale.” The company is reaching out and connecting with
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized Read More »
Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer-centric: Retail Grew Up Differently When you think about retail, retail grew up differently. We started with stores and then we eventually added e-commerce. We were also very much notorious best-of-breed
How to Use Data to Become Incredibly Customer Centric Read More »
