Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing […]
How Mobile is Changing Marketing by Creating Value Read More »
Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app. This new Marriott app will connect directly with a Salesforce Einstein powered customer database that knows the customer’s preferences and will
Marriott Using Salesforce Einstein to Reinvent the Hotel Experience Read More »
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management. I thought this was interesting in that this makes Adobe a CRM company competing with the likes of Salesforce, rather than what most people think when they hear
Adobe Creating an Industry Around Digital Engagement and Customer Experience Management Read More »
The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation. And thanks to chatbots, more companies can now be online 24/7 to meet their customer’s needs. Chatbot is an amalgamation of the
Could Your Small Business Benefit from Using Chatbots? Read More »
Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM). One way to do this is by using CRM software. These programs gather all the data regarding your customers and prospective clients in one place. It can also assist you in going digital with your
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site. With more than a billion members across millions of active groups, Facebook
Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration Read More »
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed during an interview conducted by Business Insider’s Julie Bort with both of Salesforce’s co-founders Parker
Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018 Read More »
Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce businesses accounted for 9.1 percent of US retail sales during the fourth quarter, higher than the 8.2 percent share f the previous year. Amidst online sales growth and positive prospects of eCommerce, nearly
5 Ways Artificial Intelligence Benefits eCommerce Businesses Read More »
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics
Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads Read More »
Salesforce has added another tool to their CRM applications with its upcoming acquisition of CloudCraze, a Chicago-based eCommerce platform. The news was announced on Monday by CloudCraze. While the terms of the deal with Salesforce was not disclosed, it was revealed that the two companies had already signed an agreement. We’re excited to announce that
Salesforce Acquires CloudCraze, a B2B eCommerce Software Startup Read More »
