Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready […]
Every B2B and B2C Company Is Becoming a B2B2C Company Read More »
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP Read More »
Our business on the enterprise side is in hyper-growth mode, says SurveyMonkey CEO Zander Lurie. “We grew our new bookings 80 percent year-over-year,” says Lurie. “We booked our first $10 million quarter, our first million-dollar customer, and we signed up 11 percent more customers in the last quarter alone than we had over all these
SAP CEO Bill McDermott released a video message on Twitter saying that “trust has really suffered” despite the “enormous benefits from the digital world.” Bill McDermott, CEO of SAP, discussed his concerns about trust in the digital world in a Twitter video: I think trust has really suffered. In many ways, we’ve gotten enormous benefits
Cloud is just getting started says Okta CEO, Todd McKinnon. He says that everyone talks about the how cloud has come of age, but it’s really at only 20 percent of $1 trillion in IT spend. “We’re still in the early days of cloud adoption,” says McKinnon. “We’re very excited about the runway ahead and
SAP announced the completion of its $8 billion acquisition of Qualtrics which brings critical real-time customer experience data to its customers. SAP CEO Bill McDermott explains how the combination of Qualtrics’ Experience Management (XM) Platform with SAP’s enterprise software and cloud services is not only a game changer for companies, but solidifies SAP as the
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.” Andrew McMillan, a leading customer experience expert, recently discussed
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“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology. They want to know that we have a trust-based relationship. At the end of the day, it is all about trust.” Block says that we are just at the dawn of
We Are Just at the Dawn of the Fourth Industrial Revolution Read More »
Zoom Founder and CEO Eric Yuan says that the number one most important thing for a business is to make the customer happy. He says it really comes down to these three areas of focus; Product, Process, and People. Eric Yuan, Founder, and CEO of Zoom, recently sat down with industry analyst Michael Krigsman, who
If We Cannot Make the Customer Happy, Nothing Will Matter Read More »
Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to have genuine authentic communications with customers and prospects. Matthew Bellows, Founder & Chairman Of The
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