EnterpriseCustomer

5 Reasons Your Business Needs CRM Right Now!

Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM). One way to do this is by using CRM software. These programs gather all the data regarding your customers and prospective clients in one place. It can also assist you in going digital with your […]

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How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer experience and all of the digital marketing for Mattel products that are sold through the Walmart.com channel. Wollman was interviewed at the eTail Conference by Tammy Everts, Senior Director of Research at SOASTA, now part of Akamai. How do you deliver the

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What Are Businesses Trying to Accomplish with AI-Powered Customer Support?

Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s the promise of AI-powered automated customer support. “A big part of what we need to be

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5 Ways to Stop Ad Fatigue From Killing You Facebook Campaign

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the

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Stripe is Now Making it Possible for Businesses to Issue Their Own Credit Cards

Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The company explained that the service is “an API for creating

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5 Best CRM Mobile Apps for Doing Business on the Go

Entrepreneurs today are busier than ever, working even when they’re away from the office. A good Customer Relationship Management (CRM) program goes a long way in helping to keep track of client information, manage data on deals (both past and present) while still having access to all the tools they require to stay productive. But

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Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site. With more than a billion members across millions of active groups, Facebook

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Alibaba Acquires Food Delivery Service Ele.me for $9.5 Billion

Alibaba is set to gain full control of Ele.me as it revs up on its plan to have a stronger foothold in China’s burgeoning market for quick delivery services. A statement released by Alibaba hinted of an enterprise valuation for Ele.me pegged at $9.5 billion. However, the company has not given any exact figures on

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PayPal Ventures Into Banking, Targets Customers Who Don’t Have Bank Accounts

PayPal is venturing into new territory. The online payments company is reportedly set to offer traditional banking services to their consumers. Features like debit cards, direct deposit paychecks, FDIC insurance, and other financial services are expected to be introduced in the first half of 2018. What makes PayPal’s move more interesting is the fact that

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