Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce businesses prefer to invest in a good loyalty program. And product recommendations is one of the best marketing tools that a retailer can have in its arsenal. After all, the right recommendation helps […]
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Most business owners know that providing good customer service is crucial to fostering customer loyalty or winning new clients. While this is true, there is another element to doing good business that often gets overlooked, and that’s making an emotional connection with your customers. In addition to offering the best shopping experience or quality products and
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Picking the right eCommerce platform is one of the most critical decisions that small businesses can make in this digital age. This is because mobile commerce and eCommerce are set to grow exponentially in the coming years as more people shop online. The booming eCommerce trend shows that brands that chose the right platform have
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Stripe, the Ireland-based payment platform, seems to be backtracking on its previously enthusiastic stance on cryptocurrencies as a mode of payment. In a statement issued January 23, the company announced that it is winding down support for Bitcoin and plans to ditch the cryptocurrency. The announcement was made by Stripe product manager Tom Karlo in
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Previous data security breaches that targeted large retailers like Neiman Marcus and Target have caused merchants and consumers alike to be more wary about payment fraud. Credit card companies have automated processes that allow them to spot fraud even before their clients realize that something is wrong. Unfortunately, payment fraud doesn’t just happen online. Business
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While Amazon currently accounts for roughly 45% of all online retail sales, the pursuit of a strong offline retail presence is part of Amazon’s long-term business strategy which is why they may now be considering an acquisition of Target. Obviously, Amazon is strong in almost all categories of online shopping, but with The Whole Foods
Facebook’s Collection Ads have helped millions of companies boost their sales and drive discovery. The social media giant initially opted to go with image ads. But with video ads proving to be better at conversions, Facebook Collection Ads were soon launched. Collections Ads appear on the user’s News Feed and can showcase a video, a
New Facebook Collection Ads Dramatically Boost Sales for Advertisers Read More »
