EnterpriseMarketingNews

The Need to Transform is Front and Center for Every C-Level Executive, Says Adobe CEO

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“When people look at what’s happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-level executive,” says Adobe CEO Shantanu Narayen. “Given that Adobe’s been through our own transformation and has software they want to hear from us and they want to experience that […]

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Without AI Real-Time Personalization Would Not Be Possible, Says Adobe

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“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we could present, apply algorithms to determine what is the next best offer and next best

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AI-Powered Conversational Bots Are Changing the Game, Says LivePerson CEO

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“T-Mobile literally pulled the hold technology out,” says LivePerson CEO Robert Locascio. “Millions of customer at T-Mobile don’t have to be put on hold. There’s no press one or press two. They go straight to a person. You are messaging them. You are doing what’s natural to you. That’s really what we see as changing

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Yext Delivers a New Paradigm in Search, Says CEO

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“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are

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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

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The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

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Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational

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AT&T CEO Defends 5G Evolution Marketing Following Sprint Lawsuit

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AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electronics Show in Las Vegas, some of their competitors criticized them, saying AT&T is “slapping 5G stickers” on upgraded 4G phones. Stephenson says that 5G Evolution (5G E), represents new technology that they

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Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

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Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points

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OTT is the Next Step in the Digital Revolution for Media Buyers

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OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their

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SAP CEO: We Out-Innovated Everybody

ApplicationDevelopmentNews, Bill McDermott, BrandBuildingPro, CEOTrends, CIOProNews, CloudRevolutionUpdate, CTOUpdate, CustomerExperienceNews, Davos 2019, DigitalTransformationTrends, Economy, EnterpriseCustomer, EnterpriseeCommerce, EnterpriseMarketingNews, EnterpriseWebPro, Experience Management, ITManagementNews, Qualtrics, SalesNews, SAP /

SAP announced the completion of its $8 billion acquisition of Qualtrics which brings critical real-time customer experience data to its customers. SAP CEO Bill McDermott explains how the combination of Qualtrics’ Experience Management (XM) Platform with SAP’s enterprise software and cloud services is not only a game changer for companies, but solidifies SAP as the

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