Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid to experiment with seemingly outlandish ideas either such as their announcement of the Toyota Tundra Pie Pro which makes pizza on the go. Yum Brands CEO Greg Creed recently discussed Yum’s […]
Driverless Cars, Robots Making Pizzas, This is All In Our Future Read More »
Nick Tzitzon, EVP of Marketing and Communications for SAP, recently was interviewed on CXOTalk where he talked about the changing role of the CIO: Every CXO Became a Technology Buyer If you think about how enterprise technology has evolved… if you think 10 years ago, 15 years ago, you had the Chief Information Officer which
Nick Tzitzon of SAP on the Changing Role of the CIO Read More »
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience. Irvine said that Heathrow sends over 6 million emails monthly and that working with Adobe Campain has enabled them to move their opening rates to over 20 percent with
How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe Read More »
“Panera can never be the food police,” says Panera CEO Blaine Hurst in a recent interview. “That is not even our mantra. We have got to be the brand that is relentlessly pursuing better eating.” Blaine also announced that Panera is about to begin “the most extensive renovation and remodeling of Panera Cafes that’s ever
We Can Never be the Food Police Read More »
Domino’s Pizza continues to implement innovative technology to maintain it’s competitive edge in the pizza business. Domino’s ran ads over the summer promoting Hotspots where you could have pizza delivered to over 150,000 locations. The company has also been on the cutting edge of technology in its use of autonomous vehicles that are actually delivering
Domino’s CEO Talks Tech – Watch Autonomous Car Deliver Pizza Read More »
In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to target engaged viewers watching YouTube content on their TVs. It’s not surprising that YouTube has
YouTube is Now Making it a Lot Cheaper to Advertise on TV Read More »
These days, it seems like everybody is using social media. You’d be hard-pressed to find someone who doesn’t have a Facebook or Instagram account. Statistics have shown that there are now 2.2 billion social media users around the world, and the numbers are expected to reach 3 billion by 2020. With such a massive reach,
5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead) Read More »
Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content
5 Ways Smart Marketers Repurpose Their Content Read More »
Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In May Adobe acquired commerce cloud platform Magento for $1.68 billion and in September of this year, they acquired Marketo, a leading B2B marketing automation company, for $4.75 billion. Previous to these acquisitions Adobe has primarily been a
“Adobe Has Really Been on a Tear” Read More »
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many social media platforms on the web, Facebook ranks as the most popular with nearly 70 million active business accounts. If you’ve been considering using Facebook as a marketing tool
Which is Better for Marketing Your Brand? Read More »
