EnterpriseMarketingNews

Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI

DatabaseProNews, EnterpriseeCommerce, EnterpriseMarketingNews, Expedia, Frederic Lalonde, Hopper, Priceline, Travel /

Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 million users. Hopper founder and CEO Frederic Lalonde says that Hopper is fundamentally different because the app sees into the future. “We’re fundamentally different because the Hopper […]

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Facebook and Google Are Not Your Friends and Are After Domination

Amazon, EnterpriseeCommerce, EnterpriseMarketingNews, EnterpriseWebPro, Facebook, Foursquare, Google, Jeff Glueck /

Foursquare CEO Jeff Glueck said in an interview that “Facebook and Google are not your friends, they’re unreliable partners and are after domination.” He added in a blog post, “That’s why we’re building a company that stands apart from Google and Facebook as the most trusted, independent platform for understanding location.” Glueck also announced the

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Search Marketers Should Reframe Around Precision Marketing

Amanda Richman, Brand Studio, DigitalMarketingNews, EnterpriseMarketingNews, Geoffrey Colon, HRProNews, Microsoft, Precision Marketing, Search Marketing, SearchNews, Wavemaker /

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They

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We’ve Never Been More Clear About What is Our Superpower

Advertising, Advertising Week, adweek, CMO, DigitalMarketingNews, EnterpriseMarketingNews, Matt Derella, SocialMediaNews, twitter /

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter,

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AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales

AT&T, EnterpriseCustomer, EnterpriseMarketingNews, OTT, Xandr /

AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising,” said Lesser. “Our purpose is to Make Advertising Matter and to connect

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How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

adidas, Dreamforce, EnterpriseCRMNews, EnterpriseMarketingNews, Joseph Godsey, MarketingNews, Salesforce /

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head of Digital Brand Commerce at addidas, says that “The beauty is with digital is we can create relationships at scale.” The company is reaching out and connecting with

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How Mobile is Changing Marketing by Creating Value

Apple, DigitalMarketingNews, EnterpriseCRMNews, EnterpriseMarketingNews, Mobile, Salesforce, Stephanie Buscemi, Susan Prescott /

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing

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Should You Trust Influencers to Promote Your Brand? Consider These Problems First

EnterpriseMarketingNews, fake followers, Influencer marketing, MarketingNews, problems with influencers, SalesNews, SocialMediaNews /

Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in influencers is waning or has reached its peak. Empirical data, however, shows that influencers still have a lot of pull. They can still raise brand awareness, push customer loyalty,

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Amazon SEO is Now More Important than Google SEO for Brands

Amazon, Deren Baker, DigitalMarketingNews, EcommerceTrends, EnterpriseeCommerce, EnterpriseMarketingNews, Google, Jumpshot, SalesNews, Search, SearchNews /

Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It’s predicted that an entire industry

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