“Branding” “Our brand is strong” “Brand equity” “Our brand is admired around the world” These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. […]
Why Entrepreneurs Cannot Ignore Their Company’s Brand Read More »
Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business in a similar way. Your business is the castle, and the moat is what protects your business from competitors. Some refer to this moat as a competitive advantage. The moat
You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and
Business and Leadership Lessons From One of America’s Top Turnaround Executives Read More »
By Andrew Gibson An air-tight customer retention strategy is the secret sauce you need to increase your profits. But trying to increase customer loyalty without first understanding the reasons behind why your customers are leaving is like trying to eat tomato soup with chopsticks—you may be getting a little taste, but chances are you’re not really catching
Why Do Customers Leave? 3 Reasons Why You’re Losing Business Read More »
We present a roundup of the most popular small business and entrepreneurship articles of 2017. Dive into this list of can’t-miss advice on a variety of important topics that will inform and inspire you. Here at AllBusiness.com, the majority of our advice articles are written by real entrepreneurs and small business owners just like you—people
Make money online! How many times have you seen those words on an email subject line or emblazoned across a piece of clickbait? I don’t think I need to tell Allbusiness.com readers that the information behind virtually every “make money online” come-on line is disappointing. However, one time-honored way to make money is to buy
Making Money Online: When Is It Smart to Buy an Existing E-Commerce Site? Read More »
Home Video Marketing How to Build a Massive YouTube Presence for Your Brand or Business Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Entrepreneur, a magazine and website that focuses on entrepreneurship, small business management,
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“When opportunity knocks, answer the door.” I’m not sure who originally said that, but its message is clear and wise. And, I think a corollary quote—“Opportunity doesn’t knock a second time”—is also important to keep in mind. I’m making these points because after years of slogging through a ho-hum business climate, it seems that the
What’s your biggest fear? Public speaking? Spiders? Failure? I’d wager failure is pretty high up on the list. Especially if you’re a small business owner. As you know, it’s great to be able to run your own business. But there are responsibilities that go with the freedom. Screw up badly enough, for long enough, and your business will
5 Reasons Small Businesses Fail—And How to Avoid Those Fatal Pitfalls Read More »
I assume you know how much you’re spending on advertising. It’s an easy metric to compute even if you’ve only been in business for a month. There are other very important metrics most business owners and managers will follow once they have some sales history, such as lifetime value, inventory turnover, and other traditional business
3 Mission-Critical Metrics Every Small Business Needs to Pay Attention to Read More »
