Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it. As a short-lived content, ephemeral content gains many users […]
For humans, seemingly, current attention span is no more than eight seconds. That’s less than that of a goldfish! Marketers have felt the effects of this change considerably, and audiences’ shrinking attention span presents several challenges. Earlier, all brands needed to do was capture the interest of their audience for a couple of seconds, and
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