Developer Epic Games is using a classic strategy to build up excitement for Fortnite Chapter 2. The studio is hoping that the absence of its free-to-play battle royale shooter will make players’ hearts grow fonder. And it seems like it’s working. Fans are engaging with the mystery of why they cannot play Fortnite. It is […]
Fortnite Chapter 2 hype builds as Epic shuts it down Read More »
Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention to esports, but they don’t have nearly as much data as they do for mainstream media such as television. But Barnes, the head of experiential marketing at Bud Light, dove in
Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine Read More »
Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry,”
ESL and Dreamhack team up with Nielsen for better esports tracking Read More »
The summer slump for gaming brands continued in August, with the industry’s estimated total spend coming in around $3.6 million, down from July’s $6.2 million. Xbox surpassed longtime frontrunner Nintendo to claim 30.7% of the industry outlay, followed by Rockstar Games with 28.8%. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution
Xbox rolls over Nintendo to lead a sleepy August for gaming industry TV spend Read More »
