Ben Sebborn is co-founder and director of Skiddle, an event discovery and ticketing company that he set up at university alongside fellow co-founder and director Richard Dyer. We found out what he gets up to in a typical day, why he believes in long walks and downtime, and why he looks to other sectors to […]
By David Epstein When it comes marketing channels, you may think of email marketing, content marketing, or paid search marketing. You probably don’t think of doughnuts. But doughnuts are exactly what Google used to promote its Google Home product line. More generally speaking, Google used a unique event strategy, coupled with robust event software, to achieve
10 Creative Event Marketing Tactics You Can Learn From the World’s Biggest Brands Read More »
An account-based twist to your experiential planning In the B2B marketer’s toolkit, events are pretty much stitched into the fabric. For as long as there have been buyers and sellers in a market there have been events that bring the two together with varying degrees of structure in the middle. It’s not all been plain
Reimagining events marketing through an ABM lens Read More »
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what
Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI
3 Strategies to Maximize the ROI of Your Next Event Read More »
Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing
5 Tips for Creating Excitement (and a Bit of FOMO) Read More »
Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of
A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about
How Brands Use Pop-Up Experiences to Make a Lasting Impression Read More »
Twitter for Events: 17 More Best Practices and Recommendations In a previous article on Social Media Explorer, we listed several tips on how to use Twitter to promote your event. Since that article generated a lot of interest, we’ve followed up with even more recommendations to help you use Twitter to promote your event. Pre-Event
Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the
