Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend […]
Just a few months ago, I had the pleasure of attending WordCamp Montreal. Conveniently located in the core of downtown at Concordia University, this two-day WordCamp was very accessible by any means of transportation. This year was their 10th anniversary of consecutive WordCamps—a great achievement and testament to the health of their local WordPress community.
10 Years of WordPressing at WordCamp Montreal 2018 Read More »
At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from
This past Friday we held our inaugural Transformation of Search Summit here in NY. Let’s just say, we’re already looking to book our venue for next year! On a scale of one to success, it was smashing. Firstly, thank you (yet again) to all who came out to sponsor, speak at, and attend the event
Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today. An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers,
Putting on an event, marketing an event and more importantly, measuring the impact of your event has never been easy. Enter Bizzabo, a company that is working to become the Salesforce of Events. Recently, Tom Shelly, Product Marketing Director at Bizzabo, discussed how their cloud-based solution is disrupting the event industry: Bizzabo Event Cloud Empowers the
First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others?
Partnerships are one of the many ways we grow our brand and provide world-class, end-to-end solutions to our clients. We look to establish relationships with key partners who we think would add value to or benefit our clients. One of those relationships in particular is with WP Engine, a managed WordPress hosting company that WebDevStudios (WDS)
The idea of connecting all people to knowledge and each other is enduring. -Bran Ferren Connecting and sharing knowledge are a huge part of our culture at WebDevStudios (WDS). So when opportunities to do exactly that arise, we’re excited to get involved. This weekend, find us connecting at WordCamp Baltimore. And mid-October, join us live
The event that started in a room above a pub has come a hell of a long way. Thousands were queueing up well before the doors opened. Our day kicked off in Auditorium One with three sessions on Content Marketing. Ross Tavendale from Pitchbox began with an insightful recount of its first large retainer of
