There are more than 63,000 searches conducted on Google every second (about 5.4 billion searches per day) and Google has 90.46% of the search engine market share worldwide. Search engine optimization (SEO) is one of those things that’s always crucial to your marketing strategy – and always changing. Because of how quickly search algorithms evolve, […]
Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of the essentials. At all levels,
The SEO metrics that really matter for your business Read More »
With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen content for modern content marketers. With every company keen to climb Google’s search rankings, it
4 types of evergreen content that you need to start creating for your business Read More »
One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its
Three fundamental factors in the production of link-building content Read More »
Leverage your company’s content marketing strategy with evergreen articles to drive more traffic to your blog Your company’s blog is a powerful tool that is not correctly being utilized if it lacks evergreen content. Most people are unaware that the majority of blog posts fall under two main categories, evergreen content being one of them.
How to write evergreen blog content that will rank on Google Read More »
Inspire, educate, entertain. If you keep these three words in mind while you build your business, you open yourself to tremendous possibilities when it comes to content. Books, blog posts, classes — any creation with which you can provide value — can change your opportunities. Whether it’s for social media or your website, if you’re
How Writing One Piece of Remarkable Content Can Change Your Business…and Your Life Read More »
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out
Backlinks vs social shares: How to make your content rank for different SEO metrics Read More »
Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that brings a plethora of benefits: from reaching a new audience to saving time creating new
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to explore evergreen articles from the
How to plan and create evergreen content for SEO Read More »
