everlane

Founder-investor Natalie Massenet on how new brands win – TechCrunch

Affirm, Amazon, ecommerce, everlane, Glossier, Imaginary Ventures, Michael Preysman, Natalie Massenet, outdoor voices, shopify, TC, Technology NEWS, warby parker /

“Direct-to-consumer should not mean online only,” says the fashion entrepreneur. Connie Loizos @Cookie / 7 hours Natalie Massenet, the fashion entrepreneur who founded the designer fashion portal Net-a-Porter, chaired the British Fashion Council for four years and today runs Imaginary Ventures, a venture firm that’s focused on consumer startups, took the stage a bit ago […]

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5 Ways to Raise Your Prices Without Losing Customers

Amazon, Amazon Prime, customer service, everlane, Pricing & Merchandising, SEO BLOG /

Amazon made news in April when the e-commerce giant announced plans to raise the price of its annual Prime membership to $119, up from $99. A $20 annual increase works out to less than $2 a month, which certainly isn’t much, especially when you consider that it entitles members to free two-day shipping and streaming

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