Experimentation

PPC Landing Page Testing using Optimize and AdWords Integration

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing. Leveraging […]

Test PPC Landing Pages with New Google Optimize & AdWords Integration

& Tools, A/B testing, Analytics, Conversion Rate Optimization, Experimentation, Google AdWords, Google Optimize, marketing attribution, PPC, Tips, Tricks / Good To SEO

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the integration between Optimize & AdWords to allow for more powerful testing.

Test PPC Landing Pages with New Google Optimize & AdWords Integration Read More »