expert

4 Ways to Signal to Google that You’re an Expert Content Creator

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, […]

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How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is

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5 Hacks to Start a Conversation with an Influencer

If you’re not using influencer marketing in 2018, you’d better have a good reason. The recent stats showed that 92% of marketers who used influencer marketing in 2017 found it to be effective and 39% of them planned to increase their influencer marketing budget this year. Today we can see that they’ve kept their word. Influencer

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Effective Backlink Building with Blogger Outreach

Backlinks should be a key part of your off-site SEO strategy. However, being off-site means you can’t control where links come from or how many you have. As such, the question is this: How do you build an effective backlink SEO campaign? How do you get influential bloggers to kindly link out to little ol’

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The 10-Minute Guide to Quora Advertising for Marketers

According to a March 2017 report, eMarketer stated that this year Google will claim about 78% of the total U.S. search ad revenue while 39.1% of digital display ad revenue goes to Facebook in the same demographic. Although these figures may be different in various regions, trends remain similar. This kind of domination may lead you, the

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Strip shirt

Strip Before You Stop | Red Lemon Club

You’ve got this thing you’re working on. That thing you really should do every day for maximum effect. That thing you talk about a lot. Writing blog posts; taking pictures; making art; practicing an instrument; contacting new people; reading books; learning languages and shooting videos. But little materializes, if at all. You love the idea

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