facebook ads

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy

AI/Machine learning, copywriting, facebook ads, social advertising, Wowcher /

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he […]

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Increasing Conversions in Facebook and Decreasing CPC

Facebook, facebook ads, social, Social Media /

One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are paying to acquire these customers? Logic would tell you that if you want to chase a higher number of conversions, your cost per conversion would

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Using Facebook Event Ads to Promote Events

ABM, Artificial Intelligence, best place to work, Data Studio, event campaign, Event Marketing, event marketing strategy, Facebook, facebook ads, facebook conversion campaigns, great place to work, hanapin vision, lead flow, Pinterest, ppc forecasting, ppc variables, programming languages, quora, social, Social Media /

One of my favorite accounts to run strategy for is one where we market job fair events to a specific type of qualified job-seeker. The job fairs occur in target cities throughout the U.S. and we run 3-week flight campaigns in the lead up to every event with a registration form as the conversion goal.

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6 Holiday PPC Strategies You Need to Use to Convert More Customers

dynamic keywords, facebook ads, Google ads, holiday PPC campaign, holiday PPC strategies, Holiday shoppers, Pay Per Click, PPC Campaigns, Target Holiday Keywords /

It’s that time of year and everyone is officially getting into the holiday spirit… including businesses and the marketers who work with them. The holiday season is an enormous time of opportunity for businesses, regardless of industry. It’s the season of gift-giving, and with those end-of-year bonuses burning holes in pockets, people already have their

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How to add embedded call-to-action buttons to your Facebook posts

Facebook, facebook ads, social /

If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit. Facebook is all about design. The feed is structured to encourage

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30 Winning Facebook Ads and Why They’re so Effective

Facebook, facebook ads, Facebook advertising, Pay Per Click /

A wise Abigail Adams once said, “Learning is not attained by chance, it must be sought for with ardor and diligence.” You don’t succeed at Facebook advertising by chance; it requires hard work. You must research and experiment, and when you fail, you must try again. One part of the research you can do is

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Maximizing Facebook Campaign Budget Optimization

campaign optimization, Case Studies, Facebook, facebook ads, Facebook Automation, ppc budgeting, social /

Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to

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Amazon Emerges as a Major Player in Digital Advertising

Amazon advertising, EnterpriseMarketingNews, facebook ads, Google ads, MarketingNews, scout, SmallBusinessNews /

“Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a strong possibility that the retail giant will surpass Microsoft and Verizon in terms of online

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Building an In-Platform Facebook Funnel

Amazon Marketing Services, Amazon News, audience, b2b lead generation, bid script, Case Studies, client partnership, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, Facebook, facebook ads, Facebook Ads Case Study, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Funnels, Google updates, how drift works with ppc, How To, Lead Gen, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, ppc insight, PPC Strategy, ppc tactics, Remarketing, Seller Central, site speed, social, social advertising, Social Media, spreadsheets, video, Video Ads /

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a

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