There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad. Source Considering that YouTube is the second largest search engine in the world, you’re definitely missing out if […]
The Ultimate Guide to YouTube Advertising in 2018 Read More »
Lets hop right into it. Facebook can be a powerful advertising tool but there are several things that annoy me about the platform or I think could be done better. So here are 15 of those things that I think Facebook should fix in order to make the platform better for advertisers. 1) User Interface
Things Facebook Ads Should Do Better Read More »
If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) that to leave them out of your strategy is to not have an online strategy
Facebook and Google Ads – The Keys to Small Business Paid Search Read More »
With Amazon paid traffic, there are two spectrums: pre-launch and post-launch. And there are things to know at both stages of the ad campaign. I created a tool that manages and automates Amazon PPC ads and answers hundreds of questions about what to do before launching an Amazon PPC campaign and what to look for while
Beginner’s Guide to Amazon PPC Ad Campaigns Read More »
Digital marketing can be very time consuming. Advertising across multiple channels and devices can consume all your bandwidth if you let it. That’s why you need to take advantage of every time saving tool and feature you can. Facebook has really grown and allowed users to automate and mass edit their campaigns in recent months.
4 Facebook Advertising Tools That Save Time Read More »
Anyone that’s involved with digital marketing will know that email marketing is one of the foundational pillars of the industry. As new social media platforms and marketing channels have emerged, email has remained one of the most profitable and widely used: the average ROI of email is $38 for every dollar spent. Heavy emphasis has been put on
How to Build a List of Messenger Subscribers with Facebook Comment-to-Messenger Ads Read More »
July 23, 2018 Facebook Marketplace has been a placement option for advertisers since the beginning of the year and it seems to have flown a bit under the radar. Depending on the business, the hyper-local focus of marketplace doesn’t jive with many companies and professional product photos really stand out amongst the grainy, cellphone pictures
Advertising on Facebook Marketplace: An Introduction Read More »
July 11, 2018 If you have not realized it yet, Facebook’s ad delivery system works on an auction system. This method Facebook has developed runs automatically to determine which ads will be seen in a user’s feed. A traditional auction system works on a “highest bid wins” system but let us make one thing abundantly
Facebook Ads Auction Overview: How it Works Read More »
July 5, 2018 Why the heck did Facebook get rid of power editor? It took my three hours to do simple campaign duplicates, swap out some settings, and change a few ad names. I couldn’t find anything. I kept forgetting that you need to uncheck campaigns before copying over the one campaign you want. I
Facebook Ads Manager: Updates Wish List Read More »
June 5, 2018 How to Use Facebook’s Dynamic Creative Tool source: Facebook Split testing Facebook ads got you down? Do you have tons of great images and copy variations just waiting to be used, but you don’t know how you could possibly A/B test them all? Great news! Facebook has a time-efficient, automated tool for
Using the Facebook Dynamic Creative Tool Read More »
