May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available […]
Social Media Advertising: Pros and Cons Read More »
April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts,
Facebook Shutting Down Partner Categories Read More »
I was digging around Facebook Analytics the other day and noticed that some new and extremely powerful features for Facebook advertisers look like they’re just around the corner. I couldn’t find anyone on the Internet talking about this new set of features, so I want to put a prediction I made at the office the
Loads of New Facebook Retargeting Features Are Coming Soon Read More »
Home Digital Marketing How to Choose the Best Digital Marketing Agency for Your Business Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! Marketing is all about one thing: figuring out where your target market focuses their attention and then creating
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Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The
Facebook Increases Job Search Capabilities to 40 New Countries Read More »
February 22, 2018 Looking for a simple guide on what Facebook ad types are available to use and how to use them? Look no further! Here is a easy to digest guide of the many ad types at your disposal on Facebook. Image Ads These are probably the easiest type of Facebook ad to create.
Guide to Facebook Ad Types Read More »
February 7, 2018 Facebook Ad Targeting is awesome. It is also complex. There is so much you can test and can see in Facebook. You can target based on interests, page likes, behaviors, characteristics, similarities, etc. The list seems endless. As you begin figuring out your Facebook strategy, here are a few tips and pointers
4 Facebook Ad Targeting Tips Read More »
How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs Skip to content Home Podcast How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post
How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs Read More »
The Facebook algorithm update that fans have been waiting for is here! Facebook has been under intense criticism in the past year from groups who say that they allowed foreign interference in national elections and continue to keep users in filter bubbles — in other words, that businesses have taken the place of content from friends
What Facebook’s Algorithm Update Means for Brands Read More »
Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in
Roadmap for a Solid B2B Facebook Advertising Strategy Read More »
