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10 Resolutions MailChimp Can Help You Keep

Did you know that some 80% of New Year’s resolutions never see the light of February? That’s because they tend to be a bit abstract. It’s great to set big goals, but you need to define concrete steps that’ll help you reach them. Making a list of what you want to do this year and […]

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How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast]

How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast] Skip to content Home Podcast How Tom Villante Grew YapStone to $20B+ in Payment Volume [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on

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Making The Case For A Video First Facebook Strategy

http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data October 27, 2017 According to Facebook, time spent on video is skyrocketing.  In a recent internal study performed by the social giant they predict that 75% of all mobile data will be video by 2020, a 150% increase in video consumption on Instagram is expected in the next six month and currently 100M hours

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Our Top Holiday Tips for Small Businesses

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting

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How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Facebook and

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28+ Powerful Facebook Stats Your Brand Can’t Ignore in 2017

What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs

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Facebook Custom Audience Targeting Updates

September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering

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What Can We Learn From a Boosted Facebook Post with 545 Shares?

I’ve always been a little skeptical of Facebook ads and boosts. Partly this is because I’ve never been very good at running them, and partly because I’ve never felt like the traffic on Facebook was as “buy ready” as Google’s. So what happened when a boosted post of Blog Tyrant’s received over 500 shares? Well,

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Facebook Ads For B2B: Presenting The Right Content At The Right Time

According to the State of Paid Social survey, 30% of respondents struggle with manpower when trying to succeed in the social realm.   Social ads require consistent A/B testing & ad rotation to avoid “ad fatigue” Tailoring audiences and segmenting them further in response to results and data takes work Proper budget allocation is needed Monitoring

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