Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, instituted a new app evaluation process and took a number of other steps to improve the integrity of its platform. But these efforts have not only […]
A transparency tool for Facebook advertisers is what marketers want most Read More »
Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and appointment booking capabilities. “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow
Facebook gives small businesses new advertising and engagement tools Read More »
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the process of sunsetting 10-second video view optimization beginning this month. Starting July 31, Facebook will pause campaigns still set to use the 10-second video view optimization. Why we should care The ThruPlay video option,
Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts that can lead to a checkout page where users can purchase tagged items right within the app. The feature will be available to a small group of individuals, fashion retailers and media brands
Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking interface that will integrate with calendar platforms. The new tools were launched during Facebook’s F8 Developers Conference that kicked-off on Tuesday. The lead gen templates are housed directly in Facebook’s Ads Manager platform. Businesses
Facebook Messenger to get new lead gen templates, appointment booking Read More »
Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company announced its users will be able to create, manage and launch Facebook dynamic ad campaigns through its e-commerce solution. Shopify is also launching new integrations with Snapchat, making it possible for clients to create Story
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform Read More »
Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first quarter earnings call that, while Facebook and Instagram feed ads make up the bulk of Facebook’s ad business, Stories Ads are “an increasingly important growth opportunity.” Facebook announced it now has three million
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads Read More »
Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help advertisers manage campaigns. The company also said it will be updating its Business Manager platform later this year to make it easier for agencies to on-board new clients within the system. Facebook also introduced
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy Read More »
Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles and in-stream videos ads on Wednesday. The new filters — which include “Limited,” “Standard” and “Full” inventory options — will replace Facebook’s five exclusion categories: Debatable Social Issues, Mature, Tragedy and Conflict, Dating and Gambling. (In-stream video ads only had access to
Facebook to replace Exclude Categories with new brand safety ad filters Read More »
Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for change. Interestingly, this announcement comes a year after the Cambridge Analytica scandal was first reported by the media. At first glance, skeptical critics argue that nothing will
Facebook’s shift to privacy is just a play on emerging market dynamics Read More »
