Facebook: Advertising

Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads. Earlier this year, the site had banned ads for binary options, initial coin offerings and cryptocurrency – financial products it associated with “misleading or deceptive promotional practices.” As of today, Facebook has reversed its […]

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Facebook enables marketers to set up app event tracking without having to add code

Analytics, Channel: Social Media Marketing, Display Advertising, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Mobile, Social media marketing / Good To SEO

App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them set up app event tracking on things like app registrations and purchases without having to create code. “It simplifies the setup process by enabling marketers to add, modify and remove events with

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Facebook gives autoplay video ads in Messenger a go

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Messenger, Facebook: Mobile, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of expanding the availability of video ads to Messenger and we plan to roll this out gradually and thoughtfully. People on Messenger are our top priority and they will remain

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Facebook opens up Watch to creators & adds video features to take on YouTube

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Pages, Facebook: Video, Social media marketing, video / Good To SEO

Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new interactive video features and offering creators a chance to be included in Facebook Watch, the site’s video hub. The company is designing a more YouTube-like landscape for creators as it tries to build out Facebook

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Facebook updates Custom Audience list requirements to create more ad transparency

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Legal: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is making changes to the way advertisers manage their Custom Audience lists to give users more transparency about why they see the ads that are displayed in their News Feed. Beginning July 2, advertisers will have to specify the origin of the audience’s information when uploading a Custom Audience list (the contact lists advertisers

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Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

A-From MTT, Channel: Martech: Advertising, Facebook, Facebook: Advertising, Google, Internet Marketing / Good To SEO

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience by keeping measurements and performance within its

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Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

Channel: Social Media Marketing, E-Commerce, Facebook: Advertising, Facebook: Instagram, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting today, certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details about the featured product. Clicking on the shopping bag icon can display various types of

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Ask the #SMXperts series – Advanced audience targeting

A-Post to Search Engine Land, Channel: SEM, Column: Paid Search, Facebook: Advertising, Google: AdWords, Google: SEM, paid search, Paid Search Column, Search Marketing, SMX & DMD Alerts, SMX conference / Good To SEO

The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is the biggest change in paid

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The big list of political ad policies from leading social & search platforms

Bing, Channel: Social Media Marketing, Display Advertising, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Pages, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Marketing, Google: SEM, Google: YouTube, Legal, Pinterest, quora, Reddit, Snapchat, Social media marketing, twitter, Twitter: Advertising, Twitter: Marketing, video / Good To SEO

We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be

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Facebook shared user data with Chinese company identified as posing a national security threat

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: International, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

LJZ / Shutterstock.com Raise your hand if Facebook shared user data with you — because the list keeps growing. Days after learning the company had shared user information with at least 60 different device makers — including Apple, Samsung, Blackberry, Microsoft and Amazon — more names from that list have surfaced. The list includes Chinese

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