If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla […]
Using machine learning to get more value out of your Facebook campaigns Read More »
Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t believe we’re only four months in,” said Zuckerberg, who was no doubt referring in part to the firestorm since Facebook suspended Cambridge Analytica for exploiting user data. He moved on, offering a
Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference Read More »
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the challenge of reaching a target audience where they spend most of their time, which today is within mobile apps and browsing social media. When we look at Google, Facebook and
Customer acquisition on social media – with your own data Read More »
Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago.
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations Read More »
Facebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours yesterday answering questions from over 40 members of the US Senate Commerce and Judiciary Committees. This appearance, and another one today with the US House Energy and Commerce Committee comes five months after Congress first grilled the lawyers of Facebook, Google and Twitter on the
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us Read More »
Today, Facebook announced it had initiated a new independent research project seeking to determine social media’s impact on elections. The project is funded by a seven different foundations — including the Democracy Fund, the Charles Koch Foundation and the Alfred P. Sloan Foundation. Facebook says it does not have the right to review or approve
Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and
After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram. According to a release from the MRC, the accreditation applies to ad impressions for both Facebook and Instagram’s desktop and mobile web sites, and mobile apps. “We recognized the
Facebook & Instagram ads granted accreditation by the Media Rating Council Read More »
Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s privacy policies and tools more accessible and easier to use. The company says it’s trying to make things “clearer” and that it’s not asking for “new rights to collect, use or share
Facebook updates terms and data collection policy to be more ‘clear’ Read More »
Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it
Facebook’s new Custom Audiences permission tool will require user consent confirmation Read More »
