Facebook: Advertising

Facebook will show all the ads a Page is running & archive US federal election ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Pages, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will begin displaying all the ads that brands are currently running across the company’s properties on their Facebook Pages, the company announced on Friday. Next month, Facebook will add a “View Ads” tab to […]

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Facebook tests removing organic Page posts from News Feed

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: News Feed, Facebook: Pages, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely so. Last week Facebook officially rolled out its Explore Feed for people to find posts from Pages they aren’t connected to. Now Facebook is testing whether to make that Pages-only feed the only

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Facebook acquires teen-centric polling app tbh and all its valuable data

Channel: Social Media Marketing, Facebook, Facebook: Acquisitions, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Messenger, Facebook: Mobile, SEO BLOG, Social media marketing / Good To SEO

Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network “did see a decrease in daily users specifically among younger teens.” A month later, news broke that the company had tried but failed to buy Snapchat, which was and continues to be exceedingly popular among

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Instagram redesigns call-to-action bar to dynamically mirror ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, native advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in

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Nanigans launches incrementality optimization & reporting solution

A-From MTT, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Nanigans, the cross-channel SaaS (software as a service) platform for large-scale performance advertisers, has launched incrementality optimization and reporting in the platform, which supports Faceboook, Instagram, Twitter and programmatic retargeting campaigns. The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users who are already likely

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Apple’s anti-tracking tool restricts Facebook’s ‘like’ button-based tracking

Apple, Apple: iOS, Apple: Safari, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Buttons & Plugins, Facebook: Mobile, Facebook: Privacy, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added

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With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Mobile Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up

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Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue

Channel: Video, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Video, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have

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Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots

Channel: Social Media Marketing, Chat & Text Messaging Apps, Facebook, Facebook: Advertising, Facebook: Messenger, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the Facebook-owned messaging service. That sounds like a lot, and it is. It’s 100 percent more messages than were exchanged a year ago, he said. Now, to spark more conversations between people and businesses,

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Instagram hits 2 million monthly advertisers, doubling in six months (again)

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million businesses have bought ads on Instagram, the Facebook-owned photo-and-video app announced on Monday. That’s four times as many advertisers as Instagram claimed a year ago and twice as many as it

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